John Frieda Brilliant Brunette Shampoo, 8.45oz price history and forecast - John Frieda 1088230
John Frieda Brilliant Brunette Shampoo, 8.45oz

John Frieda Brilliant Brunette Shampoo, 8.45oz

Brand:
John Frieda
Model Number:
1088230
UPC:
717226013041
EAN:
0717226013041
Walmart SKU:
10309604
Key Takeaway

Market direction turned downward with current $13.27 representing 0.0% under standard pricing.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$14.99
Lowest Price
$9.35
Most Recent Price
$14.00
Average Price
$12.47
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$24.06
Lowest Price
$8.49
Most Recent Price
$13.27
Average Price
$14.57
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked John Frieda Brilliant Brunette Shampoo, 8.45oz since 9/20/2025. The most recent price update was on Jun 22, 2026.

Price Range: Over the past 90 days, the price has ranged from $8.49 (lowest on 9/20/2025) to $24.06 (highest on 3/22/2026). The average price during this period is $14.57.

Current Trend: Walmart.com prices have ranged from $13.27 (Jun 22) to $13.27 (Jun 22) over the past 90 days. Current price is close to the 90-day average of $13.27.

Customer Insights: Rated 4.2/5 from 818 reviews.

Customer Reviews

818 reviews

Customer Reviews

4.2
Based on 818 reviews
5
525
4
159
3
40
2
25
1
69
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Showing 10 of 818 reviews

So shiny!

AC123 September 5, 2021

[This review was collected as part of a promotion.] I've used this shampoo over two or three weeks now, and my hair looks and smells amazing! It feels smooth and shiny, and I love looking at it. It feels soft and boosts my confidence!

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Love the Brilliant Brunette shampoo

ClarkeK88 September 7, 2017

[This review was collected as part of a promotion.] Loved the Brilliant Brunette shampoo, it's an ideal product and I love that it's tailored to Brunettes and coloured hair. I like the smell of the shampoo as well, it rinsed out nicely and left my hair feeling nice and smooth. Definitely works best with the conditioner and I would recommend this product to a friend.

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JOHN FRIEDA SHAMPOO FOR BRUNETTS

sukivee2 October 23, 2013

this shampoo is really great makes my hair feel thicker dont even need conditoner sometimes one of the best shampoos i have ever tried out there so if you want your hair to feel soft and shiny and have body then go and buy it you wont be sorry!!!!!!!!!

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Brilliant Brunette, Yes!

Lupe January 7, 2026

I like this shampoo because it brings out my highlights that have some red in them. It smells great and not overwhelming.

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Can I use this on dark ginger hair?

Tabi July 22, 2023

I have bought this shampoo but I am worried about using it because I don't know if it will have an effect on my hair colour. My hair is a dark ginger, with brown underneath, but with blond natural highlights. Will this shampoo have an effect on my lighter hair tones?

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Packaging very appealing

Gigi August 21, 2021

[This review was collected as part of a promotion.] Shampoo smelt and looked amazing, not as soapy as most shampoo, however a little bit went a long way.

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TanyaKirk74 May 8, 2025

Brilliant Brunette by John Frieda has been formulated for my natural brunette hair. I like the shampoo and conditioner producta because they show all of my natural colors, while adding softness and shine.

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Pamela January 25, 2026

They changed the contents of the brilliant midnight. There is no longer any coloring for your hair, they didn't put a NEW FORMULA WAY sign on it. They just put a a note on the back of the product. It was misleading. I expected it to be the same. I'll not buy John Frida‘s product again.

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Poor Hair Products

Donna January 29, 2026

I was very disappointed in this product. I have been buying this particular John Frieda Shampoo and Conditioner for a few years now, but within the store itself. Buying on-line is not recommended. The Shampoo, as well as the Conditioner - BOTH purchased on-line - were very light in color, watery and didn't lather or rinse well at all. Huge disappointment, esp for the price I paid

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New Formula & Scent

Olivia January 28, 2025

I have been purchasing this line for almost a decade. A while ago (a few years ago I think) they changed the formula & scent. It is no where near as good as the original. They also wont admit to changing it which is such a deceptive business practice. I've purchased this a few times since the update, hoping that they'd go back to the original with all the negative reviews on the new formula. But they have not, sadly I wont be purchasing any John Frieda products anymore due to my experience since the change. It is also very expensive for what is now a very generic & unimpressive drugstore product. The new scent is also cheap & headache inducing.

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Price History

Historical price data graph for John Frieda Brilliant Brunette Shampoo, 8.45oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

2 records

Walmart.com prices have ranged from $13.27 (Jun 22) to $13.27 (Jun 22) over the past 90 days. Current price is close to the 90-day average of $13.27.

Walmart.com price history for John Frieda Brilliant Brunette Shampoo, 8.45oz showing recent price changes over the past 90 days
Date Price Change % Change
$13.27 $+0.00 +0.0%
$13.27

Third-Party Seller Pricing

5 records

Third-Party Sellers prices have ranged from $10.00 (Apr 21) to $14.99 (Apr 17) over the past 90 days. Current price is close to the 90-day average of $13.40.

Third-party seller price history for John Frieda Brilliant Brunette Shampoo, 8.45oz showing recent price changes
Date Price Change % Change
$14.00 $+0.00 +0.0%
$14.00 $+0.00 +0.0%
$14.00 $+4.00 +40.0%
$10.00 $-4.99 -33.3%
$14.99

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