John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 Oz price history and forecast - John Frieda 2913930
John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 Oz

John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 Oz

Brand:
John Frieda
Model Number:
2913930
UPC:
717226291395
EAN:
0717226291395
Walmart SKU:
5038964443
Key Takeaway

Price momentum shifted downward , bringing the cost to $10.97. This represents a 0.0% discount to typical levels.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$16.99
Lowest Price
$12.95
Most Recent Price
$12.98
Average Price
$15.56
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$10.97
Lowest Price
$10.97
Most Recent Price
$10.97
Average Price
$10.97
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 Oz since 2/4/2025. The most recent price update was on Jun 20, 2026.

Price Range: Over the past 90 days, the price has ranged from $10.97 (lowest on 2/4/2025) to $10.97 (highest on 2/4/2025). The average price during this period is $10.97.

Current Trend: Walmart.com prices have ranged from $10.97 (Jun 20) to $10.97 (Jun 20) over the past 90 days. Current price is close to the 90-day average of $10.97.

Customer Insights: Rated 4.5/5 from 1298 reviews.

Customer Reviews

1298 reviews

Customer Reviews

4.5
Based on 1298 reviews
5
988
4
130
3
75
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74
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Showing 10 of 1298 reviews

Love both the shampoo and conditioner

AdirondackGrammy November 25, 2025

My hair was thinning a bit. I have used John Frieda products for many years, so when I saw the "filler" shampoo and conditioner, decided to try it. I am very pleased. It has made my hair a bit fuller, and easy to comb through. I find that not using my hair dryer after using them makes my hair slightly less frizzy. As a side note, the price on the size that Walmart sells is quite a bit less than my local pharmacy for a smaller size tube.

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Diane January 12, 2026

I love this shampoo! My hair loves it too! I get lots of lather with just a small quarter size amount of shampoo. The fragrance is light and fresh. My hair feels thicker after rinsing it. I follow up with the John Frieda thickening product and use the hair spray too! I have very fine hair and John Frieda certainly works for me!

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Hard to find but worth it

Laura May 3, 2026

I love this conditioner, it actually works! I ran out and tried to buy it again but all I could find was the sample size which was way too expensive for what was in the tube. Hope they stock the regular size again soon. Tried a competitor brand but it isn't as good.

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Great shampoo!

laura May 26, 2026

Great shampoo. A little bit goes a long way, turns into a thick foamy consistency while messaging into hair. Enhances volume. Light pleasant fragrance

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Susan June 17, 2026

I like the shampoo and the conditioner both I feel like it does make my hair feel thicker. I also use a spray that is the same name I like that too so all the products are very well.

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Alana July 11, 2026

I've always had thin hair and this product is Amazing. Full feeling hair that stays thick feeling throughout the day and next. I absolutely love it and will not buy another brand as long as they keep this product on the shelves.

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Great Shampoo for Fine, Fly-Away Hair

Linda March 21, 2026

Although this shampoo is pricey, it really does thicken my very fine hair. When using it instead of other brands, my hair have double its usual volume for up to 4 days. Works well with the associated conditioner to reduce frizzy hair, too. Works best when blow drying hair after washing but gives good results with air drying.

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HonestlySaying April 23, 2026

Ive used this product for the last couple of years and loved it. Recently they changed the formula and it is bad. Before it left my hair feeling and smelling so clean. Now it doesn't lather the same and smells bad. In my husband's words “smells like a wet dog”. I'm returning my recent purchase.

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Disappointing for Fine Hair — Just Causes Tangle

xocoolio April 10, 2026

I really wanted to love this shampoo, but it just didn't work for my fine hair. Instead of adding volume, it left my hair feeling rough and tangled, making it harder to brush out than before. The scent is nice and it lathers well, but the results weren't worth the struggle. If your hair tangles easily, this formula might not be the best match.

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HonestlySaying April 21, 2026

I've been a fan of this line for the last year or so. It was working great on my thinning hair. They recently changed something in the formula and it no longer works for me. Additionally, the scent is BAD! My hair smells like a wet dog! Seriously, it's bad. I hope they receive enough complaints to return to the previous formula. Luckily, Walmart has a great return policy and I can return for a full refund

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Price History

Historical price data graph for John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 Oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

1 records

Walmart.com prices have ranged from $10.97 (Jun 20) to $10.97 (Jun 20) over the past 90 days. Current price is close to the 90-day average of $10.97.

Walmart.com price history for John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 Oz showing recent price changes over the past 90 days
Date Price Change % Change
$10.97

Third-Party Seller Pricing

28 records

Third-Party Sellers prices have ranged from $12.95 (Jul 12) to $16.99 (Jul 6) over the past 90 days. Current price is 16.6% below the 90-day average of $15.56.

Third-party seller price history for John Frieda ULTRAfiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo for Women and Men, 10 Oz showing recent price changes
Date Price Change % Change
$12.98 $+0.00 +0.0%
$12.98 $+0.00 +0.0%
$12.98 $+0.00 +0.0%
$12.98 $+0.00 +0.0%
$12.98 $+0.03 +0.2%
$12.95 $-0.03 -0.2%
$12.98 $+0.00 +0.0%
$12.98 $+0.00 +0.0%
$12.98 $-0.01 -0.1%
$12.99 $-4.00 -23.5%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99 $+0.00 +0.0%
$16.99

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