Love this phone. Easy to use without having to look up the directions on how to use it. I had a N** flip phone that required umpteen hoops to jump through just to text and make calls. I had trouble remembering them all, and it was too much hassle just to make a call or text. Even deleting stuff was a pain. It did more things than this one, but was more complicated to use and did stuff I wasn't interested in. This phone is user friendly the first time you pick it up. Just what I wanted. And if you get it from Walmart, it is unlocked, so you can use it with whoever your carrier is, and keep your number, by just switching the sim card with your old phone. I'm sure that Lively is a good phone company, but I already had service and a phone number with Patriot Mobile. But if this is your first cell phone, it looks to be easy to start service with Lively, too, as their sim card is already in it. It also was delivered in a timely manor. And you don't have to be a "Senior" to buy and use this phone. It look like any other flip phone. It doesn't say "Jitterbug" on it. Most people don't even know what a "Jitterbug" is, so unless you tell them, no one will even know that you are using a "Senior" phone. I would recommend this flip phone to anybody who prefers a flip phone, and if you are thinking of getting this for a friend or relative for Christmas or Birthday, who doesn't have a cell phone, I bet they will like it too.