L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo, 25.4 fl. oz.

You don't have to use much to get good lather. I have bought this before in a smaller bottle. I will definitely buy this size again.

I color my hair every 6 weeks and this shampoo paired with the conditioner keeps my hair soft and silky, as well as prolongs the vibrancy of my hair color. I won't use anything else!!!

Used many salon products THIS TOPS THEM ALL! I've used everything from $2 shampoo and conditioners to $30 a bottle shampoo and conditoners... THIS ONE I WILL BE STICKING WITH! My hair feels AMAZING, sliky and smooth. It no longer tangles or kinks or gets knots in it, my husband even noticed a dramatic difference by saying my hair felt really soft! SO worth it to try! I've been color treating my hair now for about 8 years (steady). I'm a natural 'dirty blond', I've went darker, lighter, red, black, brown. I am now a beautiful copper red with chunky blond 'peekaboo' highlights. My hair feels like it's never been colored! BIG BANG FOR YOUR DOLLAR! Wish I could give it 10 STARS

When I get my hair colored, this is my go to shampoo. I've tried high end and they don't deliver the same healthy shine as Elvive does. My daughter, who has long, thick, soft hair and has never colored it, tried it and said her hair looked shiny and beautiful. She now uses it on a regular basis. Thanks for a great product.

Been using it for over a month now. It keeps my hair color fresh and looking great. The smell is out of this world. Get compliments on it to. Makes my hair feel soft. Along with the conditioner you can't go wrong. I color my hair every 3 months. It lasts that long. I suggest anyone with colored hair use this product!

I love using this shampoo. I have very fine hair that tends to be dry and over processed from color treatments. This shampoo moisturizers and cleans my hair as well as any over the overpriced salon products.

I bought this product for my hair since i recently dyed it back to brown, however i did not notice that the second ingredient is SULFATE which strips hair color. Im confused as to why you would market a product for color treated hair when it has a hair color stripping product as its ingredient. I am very disappointed the only reason i did not give this a 1 star review is because i did not try it and am too afraid to ever try it.

I don't understand!!!! I have trusted L'Oreal for years. I purchased this shampoo based on your reputation and thrilled to see that it had UV filters, was for color treated hair, came in a large 33.8 oz size and had a pump top, all plus factors. The first time I used it, it produced a huge lather, something "sulfate free" shampoos never do. Sure enough, when I checked, the second ingredient is "sodium laureth sulfate". Your other products for color treated hair proclaim "sulfate free". How can this possibly be good for my color treated hair? Buyer beware!

I have used this product for my color treated hair for years but something has changed. After washing my hair is very tangled and waxy my scalp also burned. I stopped using it then used it again a few weeks later and the same thing happened. Go back to the original formula it was better.

Changed the scent. Very watery and leaves hair greesy..ive used it since this line came out.unlucky i stop now fully... Scent made me sick in pregnancy and im now disgusted by it.