L'Oreal Paris Feria Shimmering Permanent Hair Color, 521 Cool Amethyst (Iridescent Brown), 1 kit

Really works very well. I typically use the Wella T18. This works as good if not better and everything is included. Tones my hair beautifully. I have very light highlights. Keeps my blonde icy. I like to use it between colors to keep my hair bright. Highly recommend!

The holy grail for any brunette who has bleached their hair to orange!! This tones better than the Wella 7a with 050 added (worked but left visible reflective red) better than purple shampoo which didn't work. Blue mask worked some. Loreal color gloss in cool blonde worked wonders but washes out. I'm a level 5/6 naturally and didn't quite get where I needed with the bleach. If you are orange, the blonde toners don't typically work AT ALL so I don't know what's in this stuff. I've used it before to tone my highlights and it darkened my hair a little that time so I decided I had nothing to lose this time since my hair was ORANGE. I left this on for 25 minutes. It's not all gone but at least I can be seen in public. It looks WAY BETTER in person. I pulled out the few highlights I have and didn't tone those. I might do it again just to see if it will finish the job while I wait on the next bleach session. Anyway, get some!!! Added pics in different light to try to show the results.

The color on the box can look intimidating it reads as a very bold, almost neon orange —The dye itself is bright when you apply it, and during the first two or three washes. Do not panic during that initial phase! It absolutely softens, and once it settles, the result is a beautiful, wearable shade of orange that looks much more natural than the box suggests. I’ve also used it on my extensions I left it on for the maximum recommended time and found that the color payoff was stunning after that brief “too bright” window. My only reason for giving it four stars instead of five is longevity. Even with color-protecting shampoo and proper aftercare, I feel the tone fades faster than other box dye brands I’ve used (featured in a photo everything I’ve tried)

I spent so much time and money on every semi %26 Demi permanent brand and method trying to get pale pink. I started out with it being very yellow bleached blonde, so I hoped it would end up like a light rose gold. Which with this color it finally did. It did require 2 boxes at first but I bet refreshing the color, if needed, will only need one. Every other color I tried was blotchy, uneven, didn’t work on my roots, didn’t take at all or the color was not at all what it claimed (most were straight up orange). I should have taken more pics. These pics are: first one is right after coloring and second is 3 weeks later (about 5 washes). It doesn’t wash out really. Which, I had kind of wanted it to be temporary, but I’d rather it look good and just use color remover later if needed. Highly recommend.

I have a lots of gray and i had to apply color 2 times in a month. i was using loreal but recently tried this range of loreal color and totally loved it. It has a shiny glossy smooth finish and the color last a month for me. Also perfectly covers my gray.

I had grown out my gray to where all of my head was gray and you know what some people can get away with gray, but I wasn't one of them. Turning back from gray I found this color and I absolutely love it. It goes nicely with my hazel eyes and makes me look and feel younger. This was my second time doing it and I made sure to get all of my roots, because I missed my hairline by my left ear last time and it bothered me. It is a red dye so be careful to not get it everywhere. I used dish soap and baking soda to get it off my skin and face after I had finished coloring. Great product.

Newly reformulated with an additional bright red color booster added to the kit. Most other red hair color kits turn hair a disappointing muddy brown shade. This one gives you a vibrant, fiery red that stays for weeks. Easy to use: You'll not be disappointed!

Beautiful color, used this on dark brown hair, the red pigment definitely shows! My only complaint is that on the box, the color has more purple tint than it does on my hair.

L'Oreal Paris Feria Permanent Hair Color, 9V Pearl Blonde, 1 fl oz I got 2 bottles of this and instead of it turning my hair blonde it turned it dark brown

I purchased the Havana Brown to darken my virgin natural blonde roots. It turned my blonde hair bright red and did not turn brown at all after sitting for 30 minutes. I also woke up the following morning with swollen red and itchy eyelids, ears puffy and red and rash on my neck. It not only did not color my hair anywhere close to the color but gave me an awful reaction and I’ve dyed my hair numerous times with zero reactions before. Never purchasing this product again.