OGX PURPLE TONING SHAMP 385ML/13Z

I've been using the OGX Blonde Enhanced + Purple Toning Shampoo for a while and I'm happy with how it keeps my blonde tones looking fresh. It noticeably reduces brassiness and brightens my hair after just a few washes. The texture lathers well and the scent is pleasant but not overpowering. I do find it a little drying if I use it too often, so I limit it to 1–2 times a week and always follow with a good conditioner or mask. Overall it's a solid purple shampoo for maintaining blonde or highlighted hair at home.

Look for this shampoo it's Lola great on the grey hair blonde to stop appearing as fake highlights Your hair will glow and will look likely you have done a retouch at the stylist No residue Wash and rinse easily it's pretty effective for reviving health to you hair

My daughter has beautiful blonde hair even though my husband and I are brunettes!! So this shampoo that I buy from her helps her blonde stay shinny, strong, manageable, helps with the textures as well! But I love this brand of shampoos this isn't the only type of OGX I've used!!!!

This is the best brass toner EVER!!! My hair was that ugly yellow gold color after bleaching . I read some reviews for this and honestly i read reviews from Ulta and decided to go with the less expensive. I totally made the right choice, my hair now is the lightest blonde almost looks Platinum that it's ever been and I do the blonde almost every spring/summer. I would recommend this to my best friend and even a stranger YOU

If you have lightened, highlighted, bleached, silver or grey hair, and you're dealing with brassiness or unwanted yellow tones, then OGX purple shampoo is a must. It helps maintain your color and look between salon visits, keeps your tones cool, and can make your hair look fresher. It doesn't have a weird strong scent like others ones I've tried! It washes out really good and makes me feel confident without having to make a trip to the salon!

I been struggling to keep my blonde looking salon fresh without spending a fortune , and this OGX purple toning shampoo really surprised me . First off , the pigment is intense . It's a deep , dark purple , which is exactly what you want to cancel out those stubborn orange /yellow tones .

OGX Blonde Enhanced Purple Toning Shampoo is specially designed for blonde, silver, and highlighted hair to neutralize brassy and yellow tones. Its purple pigment formula brightens and enhances cool tones while keeping hair soft, shiny, and healthy-looking.

The OGX Blonde Enhanced + Purple Toning Shampoo is a great affordable option for keeping blonde hair bright and cool-toned. It neutralizes brassiness after just a couple of washes without drying the hair out — which is rare for a toning shampoo. The scent is lovely and not overpowering, and the texture feels creamy rather than harsh. I like that it lathers well, and a small amount goes a long way. It keeps my highlights fresh and shiny between salon visits, and it's gentle enough to use 2–3 times a week.

I dyed my hair ash blonde, and this shampoo helps to tone down the brassines. I did notice a little difference after first use, and more so after a few washes. I use it a couple of times per week. It didn't dry my hair or made it hard to detangle which was my worry when I decided to try it. It did help to keep that ash tone on my hair color.

Bought this from my salon's recommendation for my home use, and what a difference it has made. Leaves my highlights shiny, my hair soft and it smells amazing. I use it once a week alongside their matching conditioner and the effect lasts really well. Super happy to give this 4 stars, would give 5 if there were more styling products to use within the same range.