I'm blonde/fair-skinned, so I burn easily. I first discovered Panama Jack sunscreen in the early 1990's on a spring trip from Wisconsin to the Emerald Coast on the Florida panhandle.I never burned. A gradual tan developed. The smell was pleasant - I could go out in public without smelling like a damned Pina Colada. It has nice moisturizing properties. Here in the frozen tundra, my winter dry skin is suddenly exposed to burning rays in spring, and the moisturizing is appreciated. I use this sunscreen every sunny day in Wisconsin from late April to the end of August.