Im a hairdresser with thick natural curly hair that requires a lot of moisture. just a nickle size dab of cream threw damp hair. or blow dried clean hair ,rub cream through your palms and lightly coat hair, then use a flat iron or curling iron to seal in the hair's cuticle. only need to use once a month or every two weeks, and use the medium hot curling iron methods every two or three months. The curling iron treatments cost $40 in the salon, and I suspect this is the conditioning treatment they used.( I have personally paid for these treatments).