Schwarzkopf Ultime Permanent Hair Color Cream, 5.22 Ruby Red

I purchased 2 boxes of this color to dye my hair. I have very long hair. The color came out perfect! Also I usually have a problem with dyes drying out my hair. My hair will feel like horse hair after my first wash. This DID NOT DO THAT. I will definitely be buying more.

I usually use professional hair color to color my own hair at home. Always bright red. I was a little reluctant to try a "drug store" color kit because I have in the past and it has not worked out, or the color faded quickly. I saw the Schwarzkopf Color Ultime line at Walmart and saw all the great reviews. I also saw that it was professional quality hair care. I gave it a try and I was very impressed. It made my hair feel great and silky soft, which usually does not happen. It is also exactly the color I was looking for. It gave me a bright and vibrant red that I have come to love. So I would definitely recommend this to anyone! It is easy to use the results are great. I am so glad that Influenster sent me the Vox for the Ultime contest and the coupon to use this product!

my new favorite hair dye lasts longer. better color pigmentation. and i have long hair i only need one box.

Absolutely love this colour and he coverage

love the color, wish you would bring it back to the store! I have been forced to buy another color and it just isn't the same. 😩

Fantastic results, will definitely buy again

Love this brand!! Love the different shades of Red they offer and lasts longer then other dyes that I have tried. Highly recommend!

If I could give a negative rating, I would — this deserves a -5 at least. I used two boxes of this dye to fully cover my thick hair. Initially, the color looked great, but the problems started immediately after. Every time I touched or styled my hair — whether putting it up or brushing it — my hands and brush would be stained pink. I understand that red dyes can bleed, but this was excessive and unlike anything I've experienced with other brands. It's been a nightmare to deal with, and I'm still struggling to get the color out. I would not recommend this product. I should have taken pictures. unfortunately I didn't. The colour did wash off after a few hand washes, but my brush is stained. It isn't a big deal that it is stained. It's just how the colour bleeds more than others.

this is so easy to put on and the car comes out perfect every time

very disappointed unfortunately