This isn't for actual coffee lovers. This is for people who like hot drinks and have some mild preference for coffee, because to be totally honest...it tastes like Folgers that was left out too long. Flat. A bit stale. None of those delicious volatiles that give a cup of fresh-ground coffee from a small batch roastery its savor. But if you add a tablespoon of good decaf to it, it elevates to a bad Starbucks blend, which - for me at least - is just the right side of drinkable with enough creamer and sugar. It's not good. It is, in fact, very bad. But if you're desperate for coffee maybe you can doctor it up enough to scratch that itch.