These bars, tiny as they may be, are soft and full of flavor. If one is used to consuming similar items loaded with sugar and the like, these bars may seem bland, but I find them to be very flavorful. I love that they're gluten free and not loaded with sugar. As for value for the money, I can say that I was taken aback when I received the bars and saw the very small box that contained very small bars. Due to the higher price point, it is likely that I'll make these more special occasion type bars and not an everyday thing even though they are absolute winners in so many other ways. The strawberry coconut flavor is mild and what I'll term "real" in that the taste is that of something that contains no additives or flavor enhancers but instead real food.