Almay Truly Lasting Color Liquid Foundation Makeup, Longwear Coverage, 220 Neutral, 1 fl oz
- Brand:
- Almay
- Model Number:
- 7244128004
- UPC:
- 309970231040
- EAN:
- 0309970231040
- Walmart SKU:
- 10450386
Remarkable 71-day consistency at $12.97, running matching the quarterly average. This appears to be the established going rate.
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$12.99 | |
|
Lowest Price
|
$11.99 | |
|
Most Recent Price
|
$12.99 |
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$12.97 | |
|
Lowest Price
|
$12.48 | |
|
Most Recent Price
|
$12.97 |
Tracking History: We have tracked Almay Truly Lasting Color Liquid Foundation Makeup, Longwear Coverage, 220 Neutral, 1 fl oz since 7/21/2024. The most recent price update was on Aug 28, 2026.
Price Range: Over the past 90 days, the price has ranged from $12.48 (lowest on 7/21/2024) to $12.97 (highest on 9/9/2025). The average price during this period is $12.95.
Current Trend: Walmart.com prices have ranged from $12.97 (Aug 28) to $12.97 (Aug 28) over the past 90 days. Current price is close to the 90-day average of $12.97.
Customer Insights: Rated 4.5/5 from 695 reviews.
I was on a quest to find the best foundation possible. One that provided perfect, even coverage, lasted a long time, and felt like you weren't even wearing foundation. After trying literally dozens of foundations, this Almay TLC is the BEST I have ever tried. The foundation coverage is flawless. It goes on smooth, covers well, and doesn't cake up or make fine lines or wrinkles more pronounced. It gives you a smooth, airbrushed look. The colors I use match my skin tone better than any other foundation I've tried. I use the 220 in the winter months, and the 260 in the summer months. I love both colors. Neither of these colors make your skin look "orange". Instead, both colors look VERY natural - with coverage that doesn't even really look like you're wearing a foundation. I have tried the very expensive brands, the custom brands (such as ILMakiage), and the popular brands (such as Laura Geller) - dozens and dozens of brands. NONE of them are as good as the Almay TLC foundation. Whether you're young or mature, I highly, highly recommend this foundation!
This makeup covers good, not to heavy and smooths out with sponge after drying a little. Have used this for a few years and always come back to it. Color matches my skin tone the best of all the different make up that I have purchased at over the counter or on line products.
thank you for delivering my makeup cuz they were out of it at Walmart and you took the time to find it for me and pack it and deliver it have a wonderful day thank you
This is the best makeup I have used in a long time. Color perfect, coverage excellent, you cannot tell the dfference either by look or feel that this is makeup.
i think it could have a little more yellow tone for better coverage but I did order it blind on line. loved the light weight texture and the smooth application. no lines!
This liquid makeup gives a smooth coverage. The color was perfect for my skin tone and there are many shades available so no doubt there is one perfect for you. I use this daily and it last a long time. The price is excellent! Try it, you'll like it.
I've used this for a year now. I mix it with my tinted foundation for a bit more coverage and it works well. Love it.
I have allergies to most foundations. This one has not caused me any issues. I'm in my seventies, it goes on smoothly and looks good on my skin.
Alamay liquid foundation is a great buy for the value! Easy online ordering with fast free delivery. Large assortment of Alamay products.
Ordered 3 bottles by mail. ALL arrived broken (glass bottles) in several pieces and now I have to return the mess to Walmart to receive my money back.
Detailed price history for the past 90 days
Walmart.com prices have ranged from $12.97 (Aug 28) to $12.97 (Aug 28) over the past 90 days. Current price is close to the 90-day average of $12.97.
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