COLOR WOW Root Cover Up Light Brown 0.07 oz

This WOW product was the best "not-chemical" root cover I have ever used. It covers short roots very well (long roots would take a long time to cover). Looks more natural than the Madison Reed root cover I used before. The color I used was Light Brown. I use WOW exclusively now. I recommend this product.

This stuff is amazing!! So easy to use and it looks so natural. My hair is medium brown with blonde highlights and I used the light blonde shade. It's perfect! While video-chatting, I had a couple people, including my daughter, ask me when and where I got my hair done during this Covid-19 pandemic!

This is the best grey root coverage I have used. Some sprays and mascara like color makes the hair stickie and stiff . This applies like eyeshadow , has an applicator, and does not make the hair stiff. It also covers shiny bald spots well and areas where thinner hair is noticeable

A great product. I liked it much better than the spray model because it is not messy and accurately covers where I want.

I didn't like the price! But I love it for using as an eyebrow brush!

Love this root cover up.... Easy to apply, just brush along roots. Blends in perfectly with my hair color. Doesn't itch like the root cover up sprays or other crayon type root coloring sticks. Extends the time out a little longer between colorings. Would definitely recommend.

Love this it's quick and easy!

For my first time trying a root touch up, this is very easy! I got dark brown and it matches pretty well. I only took about 10 minutes to touch up my part. I'm pretty happy with the initial results. It doesn't seem to 100% cover my grey/silver, but it definitely knocks down the shine enough that your attention isn't immediately drawn to my roots. Hopefully it lasts a while.

I purchased this based on a review from an influencer. I find it infinitely easier to apply than using a spray and the dual-ended applicator helps for using it on eyebrows, as well. I have already recommended this to others and will likely purchase again.

it came clumpy. never had that before. disappointed.