I see how this pillow can be good for some, however I am very peticular with my pillows and have learned over the years more expensive doesn't always mean better. The curved edges are good cushion for your neck for back or side sleeping, however, the area where your head rests doesn't offer much support so it doesnt feel like my "head" is on a pillow. I like very firm pillows but if they are too thick my neck is at a funny angle, but if the pillow isnt thick enough I feel I dont have enough support. I'm mostly a side sleeper with bad shoulders and struggle to find the perfect balance of head support and neck cusion. I will keep this pillow but will probably find a way to add more cushion for my head.