COVERGIRL + OLAY Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, Ivory, 0.44 oz price history and forecast - COVERGIRL 99240007439
COVERGIRL + OLAY Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, Ivory, 0.44 oz

COVERGIRL + OLAY Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, Ivory, 0.44 oz

Brand:
COVERGIRL
Model Number:
99240007439
UPC:
008100007943
EAN:
0008100007943
ASIN:
B00D2NUR14
Walmart SKU:
21128223
Key Takeaway

Price momentum shifted downward , bringing the cost to $14.97. This represents a 0.0% discount to typical levels.

Third-Party Seller Summary

No price history available for Third-Party Sellers

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$14.97
Lowest Price
$14.97
Most Recent Price
$14.97
Average Price
$14.97
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked COVERGIRL + OLAY Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, Ivory, 0.44 oz since 1/19/2025. The most recent price update was on Jul 30, 2026.

Price Range: Over the past 90 days, the price has ranged from $14.97 (lowest on 1/19/2025) to $14.97 (highest on 1/19/2025). The average price during this period is $14.97.

Current Trend: Walmart.com prices have ranged from $14.97 (Jul 29) to $14.97 (Jul 29) over the past 90 days. Current price is close to the 90-day average of $14.97.

Customer Insights: Rated 4.1/5 from 3424 reviews.

Customer Reviews

3424 reviews

Customer Reviews

4.1
Based on 3424 reviews
5
1841
4
754
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Showing 10 of 3424 reviews

Love this foundation- Dry skin

Jodi May 24, 2024

Let me begin by saying, I have mature dry skin. (62 yrs) I am obsessed with this foundation. (Been using for 15 yrs). I love the coverage, the color and the fact that it offers sun screen and treatment all in one. Occasionally, I will try something new/high end, but always come back. Please note … I DO NOT use the sponge for application. I use a foundation brush. 👍👍

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Finally Found the Right Makeup!

Wanda January 21, 2026

This item was recommended to me by a lady in makeup at the drugstore. She had tried it and said it seemed to sit on the top of wrinkles instead of sitting inside the wrinkles. It is easily applied and washes off easily too. I have gotten compliments on my makeup and I hadn't before this. You just have to find your color to wear.

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Covergirl Olay Simply Ageless foundation

TKRinTX November 1, 2025

Love the texture and coverage of this foundation. The white swirl, lets you lighten in areas or leave darker in areas if you prefer. Best used with sponge included. Easily applied thinner or thicker as desired. A little expensive, but way cheaper than department store makeups. Applies evenly and lasts all day.

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Glowing Moisturized Foundation!

Stephenie November 2, 2025

I have been wearing this foundation for a little over a year and I love it! As a 40 year old, I love the moisturizer and how it glides over my skin. It feels like I'm applying a moisturizer instead of makup. I get compliments frequently about how my skin "glows". Beautiful creamy coverage!

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So easy to apply

Cathy49 January 17, 2018

I bought this a few weeks ago. I have used Clinique for years. But have always used olay mosisterizer ( Age Defying classic). Original when younger. Anyway, I love this simply ageless foundation. It covers beautifully, and goes on easy. Does not look like heavy makeup. I will be 69 in a few months and I am so glad to dicover your product.

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My Favorite Foundation!

Amborg August 2, 2020

I have been using this foundation for the past two years. I have tried lots of other ones during that time as well and I can easily say that this is my favorite foundation because it really does what it says it's going to do. If I use it under my eyes then I don't need concealer that day. You can easily apply cream products under or over this. You can also use with powder products. It is a cream but it dries down completely, just like a liquid. It's also very hydrating if you have dry skin. This is so much better than many high end brands I've tried. I've used Chanel, Este Lauder (Yes, Double Wear), Dior, Becca, Tarte, Pat McGrath, and then a bunch of other drugstore brands like Physician's Formula, Nyx, Kiko, elf, and other Cover Girl Formulas. This Simply Ageless Foundation is still my favorite and for the price, it is a fantastic product. I would say this is medium to full coverage. You can absolutely build it up with multiple layers. I have hyperpigmentation on my cheeks and so I like to put extra product over those spots and then I bounce over it with a beauty blender. I have gone through 20 packages of this foundation over the past couple of years and I just purchased another one. Yes, I will still use other foundations but this one is clearly my favorite that I use on the days I need to look my best, especially for photos.

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Simply Great

Mommalicia February 24, 2019

I absolutely love it, I have been using it for years. I am the lead singer for my band, that being said means I am working my you know what off on stage!! Anyway, it does where off by the end of the night, but that's really all me because of wiping instead of dabbing lol. But to last from 6pm-3am and to be active the whole time setting up and performing I can't complain one single bit.

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Great easy on foundation and coverage!

Michellekb April 27, 2023

I've been using this for years and absolutely love it, especially for a quick covet and touch up. I have noticed it's getting harder to find both online and retailers. Please don't take it off the market. One request though; it's extremely hard to get the seal off the outer side. Almost cut my finger trying so many times. Could you please find an easier way to open?

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Terribly weak hinge that breaks after 12 uses

Angela61 January 16, 2025

I like the powder but the hinge connecting the top broke after about a dozen uses. Was not dropped, just stored in makeup bag. Bought a second one and the same thing happened even with care. Took the second full but broken one back to store to request a replacement but was over 30 days since purchasing.

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NOT Wrinkle Defying

Happycamper January 18, 2026

Covergirl Olay Simply Ageless Instant Wrinkle-Defying Foundation is not wrinkle defying. The Pros: keeps my skin soft ... feels like its actually good for it. It does provide even coverage The Cons: Dries almost cakey which unfortunately accentuates the wrinkles at the corner of my eyes and mouth, as well as my lovely large pores on my cheeks. I'm 65 with probably the low end of age-expected wrinkles. I tried applying with a sponge applicator and with a brush to see if one was better than the other ... both caused the same cakey effect. Would definitely not recommend for mature skin.

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Price History

Historical price data graph for COVERGIRL + OLAY Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, Ivory, 0.44 oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

7 records

Walmart.com prices have ranged from $14.97 (Jul 29) to $14.97 (Jul 29) over the past 90 days. Current price is close to the 90-day average of $14.97.

Walmart.com price history for COVERGIRL + OLAY Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28, Ivory, 0.44 oz showing recent price changes over the past 90 days
Date Price Change % Change
$14.97 $+0.00 +0.0%
$14.97 $+0.00 +0.0%
$14.97 $+0.00 +0.0%
$14.97 $+0.00 +0.0%
$14.97 $+0.00 +0.0%
$14.97 $+0.00 +0.0%
$14.97
No third-party seller price history available for this product in the past 90 days.

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