Equate Naturally Beaming Daily Face Moisturizer with SPF 15, 4 fl oz

I first used the Aveeno brand of this item many years ago and then found the Walmart knockoff. at that time Aveeno was $10 and Walmart was $4.99. eventually the Aveeno went up to at least $15 and now I pay $9.99. I tried the Target knockoff of the Aveeno and it is not the same formula. I use this daily and there's not much of a scent and my makeup goes on great over it.

My tried and true moisturizer for years. it does not pill like the aveeno one does. the scent is barely noticeable and doesn't bother my sensitive nose. It dries well without leaving oily residue behind. It has protected my pale pale face for years without a single sunburn.

Nice lotion adds a subtle sheen to your face. Light moisturizer easily worn without feeling greasy. The price is reasonable . I have used this for many years and would recommend it. SPF is 15, which is fine with me. Very light fragrance if any at all.

I've been using this product for a while now and I love it. It moisturizes, protects and adds a nice, natural glow. It's a great product at a great price.

Love this moisturizer! It goes on creamy and since I suffer from preskin cancer, I know I am getting the protection I need. Also, the price is right too. It's nice to see it's available for shipping.

Compared with Aveeno, this product stands up. Excellent coverage for face. Need only a small amount. Keeps skin hydrated and sun protected for the day. Will continue to purchase due to its quality as well as cost effectiveness. Highly recommend.

I have been using this product for years! The price is Great! The protection from the sun you can't beat! I have a esthetician license and this is the product I use on my face every day.

I have been using this facial moisturizer for awhile now. I like very much how it works for me. Love that it has some SPF protection. It goes well on my face and doesn't bead up or leave a weird residue.

I started using Aveeno many years ago for an annoying case of Rosacea. It worked! But then I found Walmart made the exact same product for much less money. I immediately switched and have stayed with this wonderful product ever since.

I've used this Aveeno generic for years and loved it. Now they've tripled the price and the label. It's greasy and just sits on your skin without absorbing. DISGUSTING!