Era Active Stainfighter, 96 Loads Liquid Laundry Detergent, 150 Fl Oz

This laundry detergent once I used it - it is the only one I will use. I have had allergic reactions to the other name brand products other than scent free. My mom used this product and loved it. My children never broke out in anyway from this product which I thought was great with a nice clean scent. The scent is not overbearing in anyway on the clothing but nice. I always use downy and bounce with this product and always have wonderful fresh clean laundry. I have used this product for over 25 years or more and wont change.

I have used Era for many years. It does not have an overpowering scent like some soaps. The amount you use is much less than the cup size on the lid seems to indicate. Take a look at what is actually recommended. I cut my soap cup down to the line they recommend, it keeps me from over soaping the clothes.

consumer reports best buy 2013. since I read that, I've been using this detergent. I have an HE machine and love this product. I use one oz (measure in a shot glass) for a large load. my clothes come out clean and fresh! this detergent removes ground in dirt, stains, perfumes, etc. my clothes aren't weakeded or faded either. it's worth a try, at this price! oz for oz it's such a bargain!

There are other detergents out there that do a good job, and get the laundry clean and smelling great, but for a huge price tag. We do a ton of laundry each and every day, as we have a special needs child, and I had to shop around and find a detergent that met all my requirements - get stuff clean and have it smell clean too - without breaking the bank. Era is the only detergent I found that fills the bill. I would recommend this detergent to anyone else who has the same criteria for their detergent !

great stuff. my husband works construction and it takes all the dirt out of his clothes, and that is hard to do.

Bartlesville water is highly processed Caney River water. Between Fed regs and chemical treatment cost to reach potable water standards its some of the toughest conditions to get clothes, towels, etc really clean . The big names fall flat and ERA keeps on gettin the gray out. [This review was collected as part of a promotion.]

For over twenty years I've used this product and I wouldn't change it for the world. It cleans like nobody's business, gets out grease and oil when you pretreat with it. Although I have have tried other detergents I always, always come back to my Era.

Does a great job at cleaning clothes & leaves them smelling very fresh.

I have used other brands in the past that have claim to be strong but found myself adding more detergent to the load to make my clothes clean. with this product I use the amount they say and it works great, clothes are clean and fresh.

I love the fact that it actually gets the job done for less & the clothes feel and smile totally clean. So, if you're in a budget - this product should be in your things to buy shopping list.