I'm not a big fan of coffee (taste and acidity) so I usually resort to other caffeinated drinks and powders, like caffeine pills, energy pills, pre-workout, etc. I felt Genius consciousness does a good job with energizing without OVER stimulating. In that sense, I don't have jitters, shaky hands, or added anxiousness when I take this so I've started to choose it as my daily supplement. I only wish it was a bit cheaper per serving but I'm hoping that happens as we support the brand and they're able to reinvest and scale. If the quality stayed the same and the price came down that would be amazing.