John Frieda Sheer Blonde Highlight ACtivating Brightening Shampoo for Blonde Hair, 8.45 oz

Dear John Frieda, Please don't change this shampoo, don't alter the formula in any way, don't create a "new and improved" version, and please don't ever discontinue it! This leaves my hair clean, soft, shiny, and as a bonus tames some of the frizzies. As long as you make it I'll buy it.

Been using this shamppo for ages now, and I've tried other brands but none of them work as well as John Frieda. I also use their conditioner, and I don't know what I would do if they ever took these products off the market.

Love love this shampoo 😍 💕

Love this highlight brightening shampoo! It lightens my hair while not damaging it. I won't use anything else!

Whoever shipped this product to me did not make sure the lid was closed. The shampoo leaked out.... all over the envelope.

Love this product and that you offer it online. Price being reduced was a great help to my retiree budget!

Good product.

love this shampoo

I love the highlighter shampoo and conditioner combination, but am very disappointed to see that my normal sources are now only stocking the “Blonder” version for $4.00 more. I don't like that shampoo nearly enough and have now tried other brands. Please bring back the original formula!!

As a very light blonde, I have the horrible and ugly battle with brassy hair rearing its uglier head after a while. Purple shampoos and the like stain my hair due to the porosity of it, and can be drying as well. After stumbling across articles and articles on this subject, I noticed many people raving about, John Frieda's Sheer Blonde High Light Activating Shampoo. After much research (after all this is serious business! this brassiness war.) People were commenting on how they were using it on all shades of blonde and even grays, not just high lighted as I would have assumed.They also said they had hard water,and this shampoo literally had gotten rid of all unwanted brassy tones, and even made their hair in great shape too. I ordered it after trying to find it on the shelves in my local Walmart. It flies off their shelves! I kept seeing the empty space where it was. I found the conditioner so I bought that,and very quickly, got the shampoo. I was so excited, I jumped in my shower and started my new regime. Wow! what a beautifully tingly lather, and fresh smell!! I immediately fell in love, and will always keep this and the matching conditioner, which really conditions deeply, in my shower, and vow to never be without it. It did all it says and more. My hair looks like hair again, and not dried out semi brassy straw. It works great! But check the labels carefully..there are two shades. One is suited for lighter blondes, and one is for darker shades! No one mentioned this. I just got lucky and ordered the right shade. Whew! I would not have been happy to have darkened my platinum blonde hair.Hope this helps.