L'Oreal Paris Feria Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), 1 kit

I spent so much time and money on every semi %26 Demi permanent brand and method trying to get pale pink. I started out with it being very yellow bleached blonde, so I hoped it would end up like a light rose gold. Which with this color it finally did. It did require 2 boxes at first but I bet refreshing the color, if needed, will only need one. Every other color I tried was blotchy, uneven, didn’t work on my roots, didn’t take at all or the color was not at all what it claimed (most were straight up orange). I should have taken more pics. These pics are: first one is right after coloring and second is 3 weeks later (about 5 washes). It doesn’t wash out really. Which, I had kind of wanted it to be temporary, but I’d rather it look good and just use color remover later if needed. Highly recommend.

i previously used a different brand nut decided to try this when i decided to go back to silver-blue. i didn't bleach my naturally dark brown with 15-20% grey hair as light as I usually did for the other brand, but the result was perfect.

Cherry Crush is my favorite. I always use two boxes to get my hair fully saturated. I've only used l'oreal feria but i love it so havent try other brand's.

The color on the box can look intimidating it reads as a very bold, almost neon orange —The dye itself is bright when you apply it, and during the first two or three washes. Do not panic during that initial phase! It absolutely softens, and once it settles, the result is a beautiful, wearable shade of orange that looks much more natural than the box suggests. I’ve also used it on my extensions I left it on for the maximum recommended time and found that the color payoff was stunning after that brief “too bright” window. My only reason for giving it four stars instead of five is longevity. Even with color-protecting shampoo and proper aftercare, I feel the tone fades faster than other box dye brands I’ve used (featured in a photo everything I’ve tried)

The holy grail for any brunette who has bleached their hair to orange!! This tones better than the Wella 7a with 050 added (worked but left visible reflective red) better than purple shampoo which didn't work. Blue mask worked some. Loreal color gloss in cool blonde worked wonders but washes out. I'm a level 5/6 naturally and didn't quite get where I needed with the bleach. If you are orange, the blonde toners don't typically work AT ALL so I don't know what's in this stuff. I've used it before to tone my highlights and it darkened my hair a little that time so I decided I had nothing to lose this time since my hair was ORANGE. I left this on for 25 minutes. It's not all gone but at least I can be seen in public. It looks WAY BETTER in person. I pulled out the few highlights I have and didn't tone those. I might do it again just to see if it will finish the job while I wait on the next bleach session. Anyway, get some!!! Added pics in different light to try to show the results.

My daughter loved this dye. It's jet black but if you have light brown undertones you will see a dark blue/ purple tint to your hair in the sun. The darker the hair you have, the better for this one because of the blue and purple but luckily my daughter liked those colors😁

L’Oréal Paris Feria gives multi dimension shimmer - those blue black tones catches the light. It includes a bond care to help keep hair stronger and smoother, had a vegan formula that I love. I always have soft shiny nice smelling hair. Highly recommend. Only drawback is I wish it was cheaper.

I wanted a really dark glossy black and It faded in less than a month it did work on my grays so now it looks like a boring dull brown. No one could tell I dyed it.

This item that I received was severely damaged. The box was like repackaged. I didn't even bother opening it because it looks like it's been used. I don't wanna open it. I would just rather return it so I can get one that looks like a normal package like it hasn't been opened different times and taped up.

my ends were bleached platnium and my roots were a shade or two darker, was the best I could get it without frying my hair with to much bleach. it has no sort of pink on it what so ever.durimg coloringnit looked pink, not dark like the other side since i did half and half but definitely pink. let it sit the full 25 minutes like it said. very disappointed in the saturation of the color.