L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Dye, 3 Soft Black, 1 kit

Didn't notice till I saw pictures that the front of my hair from last dye looked red orangish. Someone suggested this ash shade that would tone it down. Had a good conditioning packet that made my hair soft. It fixed my hair and it looks a lot better this shade!

My favorite but it’s hard to find

[This review was collected as part of a promotion.] Didn't have a bad chemical smell. Easy to mix and so happy the top was a screw top. I hate having to cut the top. As you can see in my pictures it gives a natural shine and I love the conditioner that is included. Smells great and my hair feels and looks amazing

[This review was collected as part of a promotion.] The preparation was easy, and I love how soft my hair feels after coloring ! The color is exactly what I wanted , cover my greys beautifully and leaves my hair looking shiny and healthy . I'm happy with the color and I hope it last .

[This review was collected as part of a promotion.] I am really impressed with the Loreal Superior Preference Permanent Hair Color. The instructions were easy to follow, making the application process straightforward from start to finish. It gave excellent root/gray coverage and blended seamlessly. During development, the gel formula stayed in place without dripping and it rinsed out cleanly. The included conditioner is fantastic it left my hair feeling so soft, silky and healthy with a gorgeous shine that lasted for weeks. Super reliable hair dye!

[This review was collected as part of a promotion.] I tried L'Oréal Paris Superior Preference in shade 2 Natural Black. At first, I noticed the slightly runny consistency and the stronger scent compared to other hair dyes I've used. However, I loved the results! It covered my gray hairs really well, and there was enough product for both my roots and the rest of my hair. The included conditioner also left my hair feeling very soft. After drying my hair, it looked beautiful rich, deep black, and super shiny. I recommend it if you're looking for great gray coverage and a shiny black color!

[This review was collected as part of a promotion.] The product is really good for covering gray and I love how shiny my hair is after use. The only downside is the ammonia. It made my eyes water while applying and while rinsing my hair. Other than that I'll recommend this. The conditioner smells really good. I put it on the roots first and then all over my hair.

This is a good brand but wow, the color is extremely dark! If u want a dark red then look else where. This is more like a really darker brown with red thru out that shows up in bright light. I am a redhead but wanted to go a bit darker for ha ha’s. Didn’t think it would b this dark. For those who ask why? Redheads as they age their hair lightens. Still…😲😲😲

ive used loreal excellence hair dye in the past without issue. this time i used loreal superior preference in the color 6A (light ash brown). i havent dyed my hair in years so i was dying on virgin hair. my color is a dirty blonde/light brown with alot of golden/brassy tones so my hope with this dye was to be the same or slightly darker color but use the ash to tone down the brass in my hair. This dye literally did nothingggg. If anything it actually lightened my hair or made it appear more brassy. I wasted my money, my time, and caused unnecessary damage to my hair. Will absolutely never purchase from this line again.

I purchased 2 boxes of this dye yesterday. I have used it in the past and loved it. This time, it turned my hair orange!! It’s disgusting to me. I use ash brown specifically because it isn’t supposed to have red undertones.