L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White price history and forecast - LP GENERIC K2958100
L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White

L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White

Brand:
LP GENERIC
Model Number:
K2958100
UPC:
071249376331
EAN:
0071249376331
ASIN:
B07C8XP6S1
Walmart SKU:
274127921
Key Takeaway

Remarkable 50-day consistency at $10.97, running matching the quarterly average. This appears to be the established going rate.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$8.34
Lowest Price
$8.34
Most Recent Price
$8.34
Average Price
$8.34
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$10.97
Lowest Price
$10.17
Most Recent Price
$10.97
Average Price
$10.96
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White since 5/3/2025. The most recent price update was on Nov 7, 2026.

Price Range: Over the past 90 days, the price has ranged from $10.17 (lowest on 5/3/2025) to $10.97 (highest on 9/15/2025). The average price during this period is $10.96.

Current Trend: Walmart.com prices have ranged from $10.97 (Nov 7) to $10.97 (Nov 7) over the past 90 days. Current price is close to the 90-day average of $10.97.

Customer Insights: Rated 4.1/5 from 955 reviews.

Customer Reviews

955 reviews

Customer Reviews

4.1
Based on 955 reviews
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Showing 10 of 955 reviews

Good stuff

delitefulybee July 15, 2018

I dont often use mascara primers because I find that they dont do a whole lot of difference but that wasn't the case with this one. I found that it made the perfect base for building up my mascara and in the end it gave me amazing results #freeproduct

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Pat June 25, 2026

Not what I ordered

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Definition!

pasdeechantal July 16, 2018

I received this product to review for free via the "TopBoxCircle" program. I used to use another lash primer (The Voluminous also by Loreal) and liked it so...I personally don't really see a big difference between those two primers. I used it combined with the Voluminous Lash Paradise mascara and also with my other favourite mascaras and the results are always almost the same. It's a good primer, it defines my lashes and makes them look longer, fuller and adds definition. Depending on which mascara I pair it with, the final effect will be more or less dramatic.

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Great product

Tukie1997 July 18, 2018

At first I'd didnt know how to use this product. The first time it was a mess because I applied the primer and then right away I applied the mascara. But the second time I applied it and then waited a bit before applying mascara on top and it was life changing! It made my lashes look so good almost like I was wearing falsies !#freeproduct

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PLEASE BRING BACK MILLENNIAL PINK!

amasch September 5, 2025

please bring back the rose oil millennial pink! So much better than the new one! I have been a loyal customer for years but will now need to shop around for something else!

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BRING BACK THE OLD FORMULA WHY WOULD YOU DO THIS?!

KathW January 19, 2025

BRING BACK THE OLD FORMULA IT WAS AMAZING THIS NEW ONE IS AWFUL I only tried the old formula (ie the older but only good version of this product) for the first time around the last month it was still available and I am absolutely heartbroken that they've ruined what was THE BEST lash primer I had ever tried and better than any of my much more expensive lash primers and totally dumbfounded about why L'Oreal would deliberately ruin what could have been such a cult classic best in beauty product that blew all other lash primers out of the water. Just WHY WHY WHY would you guys do this? The old formula in millennial pink colour with the pink metallic container was amazing it gave amazing volume and coverage that felt light and did not flake off or glue lashes. This new formula bears no relation to that formula at all. As far as I can see the new formula is just a less good version of the cheaper L'Oréal lash primer with a wear brush at a more expensive price. I've gone back to my luxury brand primers after making the move to l'Oreal when u tied the old formula because this new formula and brush is awful. It's completely beyond me why a company would take an AMAZING product and turn it into… Whatever this now is. WHY WHY WHY?!? If its a matter of profit margin because this new formula must be so much cheaper to make then just charge more for the good primer i would have paid twice the price for it but I won't even use this new primer if you guys gave me a lifetime supply for free. It really annoys me when brands do this and makes me stick with brands that don't engage in this kind of self-sabotage.

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Bring back the old pink voluminous primer

PamL September 15, 2024

You need to bring back the pink voluminous primer. This white primer is too wet and doesn't work nearly as well as the the old ‘pink' product and not worth using. Please bring back the old formula. Why did you have to change it? I am now looking for a new primer. I'd give it no stars if I could.

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Mary January 16, 2026

It was all dried up and did not do what it's supposed to do..very disappointed..probably won't order from this company again

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Desperately hoping for old formula to come back!!!

CG47 December 23, 2024

I'm so choked that they changed the formula. The old millennial pink formula was amazing! It gave volume and curl and felt light as air, almost like it was a whipped formula. Trying to find the old version anywhere I can find it. Please bring it back!!!! It was perfect just the way it was. 😞

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Do not recommend very disappointing! Refund Please

ANTSNOW March 2, 2026

The Product is thick and clumpy and impossible to brush onto lashes it looks almost like dried up hardened cottage cheese The brush is short and fat and hard to maneuver making it difficult to reach each lash evenly Would not recommend and I hope I can receive a refund tomorrow

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Price History

Historical price data graph for L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

50 records

Walmart.com prices have ranged from $10.97 (Nov 7) to $10.97 (Nov 7) over the past 90 days. Current price is close to the 90-day average of $10.97.

Walmart.com price history for L'Oreal Paris Voluminous Lash Paradise Mascara Primer, Soft White showing recent price changes over the past 90 days
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$10.97 — —
No third-party seller price history available for this product in the past 90 days.

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