With a spouse and two dogs that snore, I began using earplugs 10 plus years ago. Even my spouse began wearing them. Flent's Quiet Please was our go to brand until they changed it. The last jar I bought was different - the plugs were hard and irritated our ears. I saw another review that had the same issue and recommended these. They are GREAT! No ear irritation, they conform better to the ear and conform better to the ear. I like to put in vertically and squish to fit, my husband prefers horizontal insertion so whatever way you like to wear them I think you'll like them too.