The major benefit is the 72 colloidal minerals, but it also has all the Vitamins (RDA) in an average of 800% to 1500% (of RDA suggested amounts). Also, it includes small amounts of inositol,choline,CQ10, & grape seed all. (wish it had some more herbal ingredients added). All this in a LIQUID form (high absorbation rate) and it taste good; only 1 oz. needed every morning. Lastly it cost only 1/2 the normal price when bought at SWANSON's (The #1 place to buy health products on-line). 5-STAR product & Store.