V&Co. Beauty Curly Pop Curl Defining Shampoo with Peptide Technology, 12 fl oz

This has been a great addition to my shower routine, as well as my daughters. I have pretty wavy hair, but after I rub this in, I have curlier hair. It feels so soft and smells so good in addition. I plan to buy more of this for myself and my daughter.

This shampoo is the very best for curly hair of any kind. My hair is curly even before I get out of the shower to brush it. All I do is use clarifying shampoo once a week to get rid of any buildup, and then the rest of the week, I use beauty curly products.

I'm super impressed with how well this works for my hair. I have thin, fine curly hair. This clumps my curls together and my hair looks thicker without weighing it down. Never have I had such results from a shampoo/conditioner!!! The price is great as well!!! 1000/10 would recommend!!

This shampoo smells sooo good and works great. It smells super fresh and nice. The scent doesn't last super long on your hair after your shower though but that's okay with me. It lathers really too. I always do a wash, rinse and repeat. The first wash it lathered and spread throughout my hair and and then the second wash was even more lather. It made my hair feel super hydrated and didn't tangle it at all when using. My hair and scalp felt super clean afterwards. I also really like the ingredients that's it's paraben and sulfate free as well as that it's cruelty free vegan gluten free and family owned. I would definitely recommend this shampoo for curly girls.

In love with this one! The packaging is adorable, the bottle is such a fun design, and the smell is incredible. Obsessed! The Jojoba oil really helps to tame frizz and make hair more manageable, it also adds additional shine and takes away any dryness. This shampoo is a curl defining keeper!

I love how it brings back the curly texture to my short hair. The oils in at actually really help keep my hair soft. My hair is mostly gray so it gets rough and dry but this really helps. Between the curly part and the added ingredients to keep it soft this is my new favorite shampoo.

This shampoo smells so amazing!! Like coconuts and similar in my opinion to the classic Aussie shampoos which I used to love. It foams up really easily and left my hair feeling clean and moisturized. I have thin hair and it's not too heavy, and definitely moisturized my scalp.

Honestly I was absolutely surprised. It doesn't have a funky smell, no residue leftover. We found it super affordable at the nearby store. My daughter has super long hair it was fantastic when it came to lathering her hair. Because her hair is so long sometimes her curls seem too heavy but this shampoo brought them back to life. Honestly I will continue to purchase this shampoo for her hair.

DEF works better than the styling crème!! I admittedly have difficult hair to please in this realm: long, thick, 2b-2c… so my hair already weighs itself down. I like the ingredients the product lists, I like the smell, & I do think it creates curls when used in tandem with my usual routine - but I still think my natural curls stay better & look a little less chaotic. Did NOT help with frizz like their styling crème did. I felt perfectly clean & fresh after use :) Happy to use again.

This shampoo has a nice cocoa butter or shea butter fragrance, but during use and after my hair felt waaaay too dry. And because it was not moisturizing my hair semi matted which made detangling after washing unpleasant. If you have looser coils or curls maybe this shampoo would work for you. For those with dry hair and 4b-4c tread carefully.