V&Co. Beauty Curly Pop Curl Defining Shampoo with Peptide Technology, 12 fl oz

I'm super impressed with how well this works for my hair. I have thin, fine curly hair. This clumps my curls together and my hair looks thicker without weighing it down. Never have I had such results from a shampoo/conditioner!!! The price is great as well!!! 1000/10 would recommend!!

This shampoo is the very best for curly hair of any kind. My hair is curly even before I get out of the shower to brush it. All I do is use clarifying shampoo once a week to get rid of any buildup, and then the rest of the week, I use beauty curly products.

This shampoo smells sooo good and works great. It smells super fresh and nice. The scent doesn't last super long on your hair after your shower though but that's okay with me. It lathers really too. I always do a wash, rinse and repeat. The first wash it lathered and spread throughout my hair and and then the second wash was even more lather. It made my hair feel super hydrated and didn't tangle it at all when using. My hair and scalp felt super clean afterwards. I also really like the ingredients that's it's paraben and sulfate free as well as that it's cruelty free vegan gluten free and family owned. I would definitely recommend this shampoo for curly girls.

In love with this one! The packaging is adorable, the bottle is such a fun design, and the smell is incredible. Obsessed! The Jojoba oil really helps to tame frizz and make hair more manageable, it also adds additional shine and takes away any dryness. This shampoo is a curl defining keeper!

I LOVE this shampoo! The smell is almost like a vanilla mixed with roses? It's clear, and leaves my hair soft and shiny! I don't feel like there is any residue left behind and I've noticed such a change in my curls in the last month I've used it twice a week.

This has been a great addition to my shower routine, as well as my daughters. I have pretty wavy hair, but after I rub this in, I have curlier hair. It feels so soft and smells so good in addition. I plan to buy more of this for myself and my daughter.

I tried the V&Co. Curly Pop shampoo on my cousin hair because my hair is completely straight, and really wanted to see how it worked on natural curls. I was so surprised From the very first wash , her hair was super soft, hydrated,and her curls were much more defined without feeling heavy. Something we loved was how much it helped with frizz leaving her hair with natural movement and shine. Plus the scent is amazing and lasts a long time . We also noticed that her curls looked more organized and easier to style after drying. The formula with jojoba oil feels very moisturized and leaves hair looking healthy. It is definitely a great option for people with curly o wavy hair who are looking for definition and softness without drying it out I highly recommended it for curly hair routine

I really enjoy using this shampoo. The consistency is great and easy to apply, the texture feels smooth and creamy. The appearance of my hair looked healthier, shinier. I did not experience any problem while using.

I actually can't get over how much I love this product!! Not only did it make my hair so soft and moisturized. The smell is so so so good! I love to double wash my hair and this is absolutely going to be the second shampoo I use because of how good the smell is. It has a really good consistency and lather as well. My hair feels clean and soft afterwards! And can we also mention how cute the bottle is?!? I can't wait to see how much better my hair is going to get with long continued use!

Even that it is still too soon to talk about the long-term benefits, I'm impressed with the first impressions because my curls look defined, soft, and bouncy after using it. Also, my hair feels clean without feeling dry and I noticed that my curls have good shape and movement, while maintaining a healthy shine. Although I need more time to evaluate the results, I think this shampoo has been a great addition to my curly hair routine so far. I'm giving it 4 stars because I would like a stronger scent.