I haven't purchsed this product in atleast 10 years. I've wanted to, but for some reason, even for this, money was an issue. It technically still is, but because I have a certain issue where getting aiding products continues to prod towards a minimum of $35, I start adding products on from my list until I hit the glorious 35. This was a product I included this time recently. So, let's get to some deeper meaning stuff on this. It's chocolate flavored, so it's an automatic win. All of it combines in to milk fairly easy. It does take 6 scoops to get a full 1 serving, but it's cool. Also, mix it in with stuff, like yogurt. The mass of it's vitamins won't be so concentrated then, but it'll add to almost anywhere and everywhere if not drank straight up with milk. Also, a last thing... looking at the nutrition facts, I feel it contains about the same as a serving of cereal, so it's decent. : )