e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz price history and forecast - e.l.f. Cosmetics 81994
e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz

e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz

Brand:
e.l.f. Cosmetics
Model Number:
81994
UPC:
609332819948
EAN:
0609332819948
ASIN:
B0D3FGFBGQ
Walmart SKU:
5265174295
Key Takeaway

Trending upward with a $1.00 move recently to reach $8.00. Current price runs 3.6% above the 90-day average.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$11.50
Lowest Price
$5.60
Most Recent Price
$11.50
Average Price
$8.55
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$8.00
Lowest Price
$7.00
Most Recent Price
$8.00
Average Price
$7.71
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz since 3/4/2025. The most recent price update was on Nov 5, 2026.

Price Range: Over the past 90 days, the price has ranged from $7.00 (lowest on 3/4/2025) to $8.00 (highest on 9/16/2025). The average price during this period is $7.71.

Current Trend: Walmart.com prices have ranged from $7.00 (Sep 10) to $8.00 (Nov 5) over the past 90 days. Current price is close to the 90-day average of $7.72.

Customer Insights: Rated 4.2/5 from 430 reviews.

Customer Reviews

430 reviews

Customer Reviews

4.2
Based on 430 reviews
5
292
4
46
3
28
2
15
1
49
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Showing 10 of 430 reviews

6 hrs later! Looks like I just put on my eyeshadow

Peggy September 12, 2026

This stuff works great! I have never used eyeshadow primer. But lately my eyeshadow is moving all over the place. It does not stay in place! So I decided to try this and to my surprise, my eyeshadow has stayed in place for 6 hours so far. Looks like I just put it on. First I applied way too much so it was really wet. I dried it with my little fan. Then I applied a very light eyeshadow over my whole eyelid up to the brow line. (I don't have any powder) Looks great! By the way, I use a lot of eyeshadow. Light brown, medium brown and dark brown in the corners.

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WOW 5 stars

Terry October 14, 2026

This Eyeshadow Primer really works! 1. easy-to-use 2. eye shadow last over 8 hours I use a lot of different products from e.l.f. and I haven't found anything that I haven't given 5 stars to. Try the Primer on your face, then your moisturizer, then your foundation when you are done with your makeup finish off with their setting spray.

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Alicia February 21, 2026

It was not delivered w/the rest of my order

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Never received it!

anonymous June 14, 2025

Wouldn't know if it were good or bad cause I never received it!

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Bonnie April 13, 2025

It isn't what I wanted, I wanted mascara instead, but I had already opened the pkg.

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Awesome Eyeshadow Primer

Marge September 9, 2026

This primer is great. I used to purchase proof it; but they stopped making it. So I had to try another brand. Happy that I found this product! It works perfectly. And the price is right.

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Not for oily eyelids

Mary October 13, 2026

Does not work on my oily hooded eyes. My eyeliner cracks and my eyeshadow creases. Seems very thin and oily itself

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Krista June 6, 2026

Terrible. Caused my eyelids to swell and I couldn't open my eyes. I had to take Benadryl.. and I am not typically sensitive to makeup. It is also very runny and hard to apply evenly. This product should be removed from the market.

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AnneMarie May 18, 2026

This product goes on invisibly and makes my eye make-up stick like glue all day. Comes off well with make-up remover at days end but m make-up stays perfectly until I remove it. Wish I had found this years ago.

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Good Eyeshadow Primer - Only Tiny Amount Needed

Ginny February 4, 2026

Very good eyeshadow primer. I learned to use a tiny amount. Too much, and it will end up settling in creases and fine lines, causing eyeshadow to do the same. Once you get the amount right, it works well, keeping eyeshadow in place. A very small amount directly under lower lashes is good if you apply any shadow there too. I would buy it again.

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Price History

Historical price data graph for e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

18 records

Walmart.com prices have ranged from $7.00 (Sep 10) to $8.00 (Nov 5) over the past 90 days. Current price is close to the 90-day average of $7.72.

Walmart.com price history for e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz showing recent price changes over the past 90 days
Date Price Change % Change
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+1.00 +14.3%
$7.00 $+0.00 +0.0%
$7.00 $+0.00 +0.0%
$7.00 $+0.00 +0.0%
$7.00 $+0.00 +0.0%
$7.00 — —

Third-Party Seller Pricing

1 records

Third-Party Sellers prices have ranged from $11.50 (Oct 1) to $11.50 (Oct 1) over the past 90 days. Current price is close to the 90-day average of $11.50.

Third-party seller price history for e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz showing recent price changes
Date Price Change % Change
$11.50 — —

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