e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz price history and forecast - e.l.f. Cosmetics 81994
e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz

e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz

Brand:
e.l.f. Cosmetics
Model Number:
81994
UPC:
609332819948
EAN:
0609332819948
ASIN:
B0D3FGFBGQ
Walmart SKU:
5265174295
Key Takeaway

Trending downward with a $0.00 move to reach $8.00. Current price runs 0.0% below the 90-day average.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$5.60
Lowest Price
$5.60
Most Recent Price
$5.60
Average Price
$5.60
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$8.00
Lowest Price
$7.00
Most Recent Price
$8.00
Average Price
$7.86
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz since 3/4/2025. The most recent price update was on Jun 20, 2026.

Price Range: Over the past 90 days, the price has ranged from $7.00 (lowest on 3/4/2025) to $8.00 (highest on 9/16/2025). The average price during this period is $7.86.

Current Trend: Walmart.com prices have ranged from $8.00 (Jun 20) to $8.00 (Jun 20) over the past 90 days. Current price is close to the 90-day average of $8.00.

Customer Insights: Rated 4.1/5 from 355 reviews.

Customer Reviews

355 reviews

Customer Reviews

4.1
Based on 355 reviews
5
238
4
39
3
20
2
13
1
45
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Showing 10 of 355 reviews

Smooth base for eye makeup.

girlofgeorgia February 9, 2026

I have used this product for several years and like it a lot. Makes liners and shadows go on smoother and stay put longer. It is MUCH less expensive than other brands. The container has changed from a rigid cylinder to a soft tube but the product seems the same and that is a good thing!

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Good Eyeshadow Primer - Only Tiny Amount Needed

Ginny February 4, 2026

Very good eyeshadow primer. I learned to use a tiny amount. Too much, and it will end up settling in creases and fine lines, causing eyeshadow to do the same. Once you get the amount right, it works well, keeping eyeshadow in place. A very small amount directly under lower lashes is good if you apply any shadow there too. I would buy it again.

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AnneMarie May 18, 2026

This product goes on invisibly and makes my eye make-up stick like glue all day. Comes off well with make-up remover at days end but m make-up stays perfectly until I remove it. Wish I had found this years ago.

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Love Love Love!!

Krysta March 6, 2025

I usually use the Nyx Glitter Primer. That is the only primer I have ever found to really work. But that one was not available, so I ordered this E.L.F Lock It Down Primer and OMG it is amazing!! This is going to be my new go-to primer. It keeps my highly pigmented eyeshadow on throughout my 10–12-hour workday and then more after I get home for the day. Highly recommend!!

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This stuff works!

JesusIsLord77 May 7, 2025

I love this stuff! It really helps keep my eyeshadow in place all day so it doesn't crease or fade over a period of several hours! Just try it! It's amazingly good!

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Works with powder or liquid eyeshadow.

Susan December 7, 2025

Love that it goes on clear and keeps all types of eyeshadows in place. Which it was just a tube and not an applicator wand, as these can harbour germs.

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Sheila April 18, 2026

Its supposed to be a primer and to help keep your eye shadow on all day without it fading. In my experience, it didn't work.

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2 stars might be generous honestly.

Sami February 19, 2025

I don't know if it really even deserves two stars. It doesn't go on evenly. The first time I tried it, I had time to try to smooth it out with my fingers, and I used a nude brown so it didn't look too bad. I gave it 2 stars because I fell asleep with my makeup on and it only faded a little. So if you have time and patience it might be worth it for you? I used it again this morning to see if my purple eye shadow would pop out more %26 I found myself spending more time trying to fix it to blend evenly that I wound up just removing my eye shadow and starting over. I have been using ELF's liquid foundation %26 a flat small brush to apply it as a base for my eyeshadow for many years now %26 it works out okay. Was just hoping to find something that would make my eyeshadow pop out more.

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Watery

Cat June 18, 2025

Looks like it has color but is so watery going on that it feels useless. I tried 2 layers and it turned into a putty texture in areas. Did not blend well in my foundation areas, was sticky cakey. Strange for a watery product

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Trash

Margaret September 22, 2025

I feel like I wasted money. The color is awful! When I put it on, it is a beige tint instead of being clear. This eye primer is not for everyone at all. When I used it it completely changed the color of my shadow. I hate it and will NEVER purchase this again!

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Price History

Historical price data graph for e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

12 records

Walmart.com prices have ranged from $8.00 (Jun 20) to $8.00 (Jun 20) over the past 90 days. Current price is close to the 90-day average of $8.00.

Walmart.com price history for e.l.f. Lock It Down Eyeshadow Primer, 0.23 fl oz showing recent price changes over the past 90 days
Date Price Change % Change
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00 $+0.00 +0.0%
$8.00
No third-party seller price history available for this product in the past 90 days.

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