e.l.f. Soft Glam Foundation 10 Fair Cool

Great affordable daily go to. Worked well with my mature skin (50 ). Light/light coverage, breathable, buildable. It did not dry out my skin, look too oily or too matte and I have combo skin. Don't need much at all. I have not built-up coverage much so I can't say if it will get cakey. I only lightly hit spots I needed a bit more coverage , not all over, it did the job. Color match was a little light for my olive skin but works for winter. Overall love it and it only took 50 yrs to find!

e.l.f. foundation is a really solid option if you're looking for good makeup at an affordable price. It goes on smoothly and blends easily, giving a natural, even finish. The coverage is buildable, so you can keep it light or layer it for more coverage without it feeling heavy. It works well for everyday wear and doesn't look overly cakey. While it may not last all day without touch-ups, it still performs well for the price. The shade range is also pretty decent for a budget brand. Overall, it's a great value and worth trying if you don't want to spend a lot.

Holy cow, let me be the first to say this is amazing coverage. All you need is a little zigzags. On your cheeks, you don't need it anywhere else. It's full coverage and I don't use concealer. I just use foundational blush powder, mascara and done this stuff is beautiful. It's not drying, it's easy to blend, you gotta buy this.

Next time, I'll go with just a little bit darker shade.This is just a titch light but I have everything delivered, and getting it returned is too much of a hassle plus it feels fantastic on it's very lightweight.It feels wonderful, so I like it a lot

This is a very good foundation. It provides a good amount of coverage, not complete. The color matched my complexion and the texture looks good when applied to my face. This product is not oily and it holds for at least six hours. Could be a little bigger in size.

Nice coverage foundation. I bought the dewy finish option due to dry skin. Great color choices. No weird orange streaks. Foundation blends well, only a small amount is needed. I used a primer, then applied with a good brush, and final blending with a damp makeup sponge applicator. Coverage is good, not heavy, dry or patchy. This foundation still looked good at the end of the day. Good for mature skin, does not accentuate wrinkles. Give it a try!

Recommend purchasing through Walmart. I tried going through the actual company but when I ordered I received the wrong makeup shades two times Now they handled it well. I finally received the right shade the third time. But they handled everything else to my liking. I have no complaints against the end results and there handling responses. However I decided to order through WALMART INSTEAD and I had no problems. So thank you Walmart. Your service was above and beyond as sould be. Thank you

Not bad! I like that it's a thinner formula but there's more coverage than something like a tinted moisturizer (it's build able too which I love!). The way it looks on the skin is pretty natural however I did notice it does cling a bit to the drier areas of the face as time goes on so I just make sure to really moisturize those areas. Still not too bad for a cheaper foundation! It performs better than most drugstore foundations imo so that makes it worth buying.

This foundation was very matte, very unforgiving, and very difficult to blend. It is below Wet n Wild, L'Oreal, Revlon, and pretty much everything. The color is the most awful one I've ever tried! This foundation also emphasized every pore on my face! I can't say how irritated I am that ELF is putting such garbage out there and conning women! I will never trust ELF again!!!

Ordered a light shade that seemed to match my skin from color samples. Was MUCH lighter so I recommend you go at least a shade darker. I'm 62 with dry skin and larger pores. It settled into both, was streaky and looked terrible on me. Positive is that it didn't irritate my skin which is a miracle. If you have smooth, sensitive skin, and want very light coverage, it may work well for you.