hello Kids Magical Mermaid Fluoride Toothpaste, Vegan & SLS Free

We love Hello toothpaste! My pediatric dentist approves and it is the ONLY brand they don't think is “too spicy” (and I've tried tons!) It's a clear gel so it can be hard to see and make sure it got on all their teeth. But we truly love it and this ORANGE one smells so good! Like a kid citrus flavor, not just straight orange. They love it!

My toddler loves this toothpaste. I think he would eat the whole tube if I would let him. It makes brushing his teeth easy - actually he reminds us if we forget. It smells very pleasant as well. I do find the cap hard to open but I'm guessing that is in effort to make it kind of child proof.

My mouth has always been adverse to strong mint flavors, so I looked around and found this mellow flavor. It is great to use when you don't want to be kicked in the face by your toothpaste. Would recommend for kids of all ages.

My daughter absolutely loves her new toothpaste! Not only does she like how the tube looks but she loves the taste of it! I love how well it cleans her teeth and how safe the ingredients are!

I'm pregnant and had a horrible time brushing my teeth. I bought this tooth paste and a kids toothbrush and it has saved my life! Taste great and no gagging

My very picky 5 year old was sad when the Strawberry flavor went out of stock. Luckily, he also loves the orange! He does not like other brands of toothpaste that we have tried so far - I am glad this flavor was an option.

My kid loves this flavor and this toothpaste has been the only one he'll accept for toothbrushing. I took off one star because too much comes out at once. They should have made the opening less narrow, especially considering this is a fluoride toothpaste.

Benefits: no more mouth ulcers like I get with the more commercial brands, like crest or Colgate, I appreciate the taste and appearance even as an adult Two complaints: the spout tends to be a mess, it doesn't leave my teeth feeling as clean as the more commercial brands

This is a good toothpaste but don't expect it to give your child or you a good lather or fresh breathe. My kids love the flavors through and it seems to keep their teeth clean. We will see how clean on their next dental visit.

I bought this toothpaste just because of the flavor. I thought it would be a burst of flavor to make me more motivated to brush but my first time was just but a wave of disappointment. I still use it but I wont be repurchasing.