Initially when I tried Pyure Organic Hazelnut spread I found it to be tasty, but I did taste a bit of an unfamiliar flavor (which I think is one of the sweeteners). I'm not Keto, so perhaps I'm just not accustomed to those flavors. I thought I had to refrigerate after opening so that's what I did. I had some the next day and it tasted great to me! It had a thicker texture which I enjoyed and I didn't get that hint of flavor I'm not used to. I noticed it recommend not refrigerating only after I refrigerated, but I actually enjoy it like that. This is versatile to spread on fruit, pastry, but mainly I've been having it as a treat off the spoon since I love chocolate and hazelnut together. I'm very impressed that it contains 90% less sugar than the leading brands! Would recommend!