I've had Rokus for over a decade and watched as they declined. Back then we could load Apps outside of the store (they took that feature away). They then started collecting all our data and selling it. Next, it was Ads. Ads everywhere! Banner Ads, Side Ads, Adds on the Apps screen. Ads, Ads, Ads! The final straw are Video Ads that take over the Home screen, put right on top of all your Apps, with loud annoying Audio that you can't do anything about. Turn on the Roku or wake it from sleep and a loud Annoying Video Ad is playing that you can't skip to get to your content.