Seventh Generation Easy Dose Concentrated Liquid Laundry Detergent, Lavender, 23 fl oz, 66 Loads

I have been using the more natural products for many years and 7th Generation and Ecos have been favourites. BUT wow why haven't I bought this before! Maybe because i don't like lavender smell but I went ahead and tried this anyway and its perfect. The small size the small “squirt” and done. I love it so much I am returning the huge plastic Ecos Magnolia and Lilly to Costco. It's so heavy and takes up so much space, that now that I have had this for a week, I cant go backwards ( even though Lilly magnolia is such a great fresh scent). Just buy it! I ordered the fresh scent one and hope its mild like fresh lemons. I don't Ike lavender but it's very mild once clothing is washed and doesn't annoy me at all. I hope you like it too.

It takes a bit of getting used to since I've been doing laundry for decades. But the older I get the less I want to mess around with heavy bottles that drip. No drips. Smell is great. Feels great and it is so nice on my skin. I just really have to remember that it is a concentrate and I really only need a small splash to do a load.

This appears to be a small bottle of detergent, but the easy dose cap ensures I use just the right amount of soap for the job. So far, I'm very pleased with the cleaning power of this detergent. I also appreciate the environmentally friendly considerations of this brand.

Pleased with this concentrated liquid detergent! I am trying this as a less expensive alternative to Norwex detergent. Honestly, I do not notice a difference in results between the two.

So very easy to use compared to the big jugs. Just the right amount every time.

I've been using this Easydose ultra concentrated laundry detergent for a few months now, and I really like it. The Sensitive Skin version is properly free of irritants, which is extremely important to me. I had been using your less concentrated form for years, but I never could see the alleged measuring marks inside the cap, so I had to guess at how much to use. Then I found out about your Easydose option, and knew it was the answer. Sure enough, it works great. So why only four stars from me? That's because there isn't a refill bottle available, so I feel like I'm using an awful lot of plastic, and that's no good. So please make a refill for this product so I don't have to go back to guessing with the other.

I have used this detergent for years and love it, however the most recent two bottles have a different design for the dosing mechanism. Even though I follow the instructions, it does not dose correctly and puts in too much detergent. I am going through the bottles much faster now. There is no way I am getting 66 loads. Last night when my son helped with laundry he squeezed the bottle and the detergent kept coming and coming. It didn't stop until I grabbed the bottle from him and we probably had four or five loads worth of soap in there. He was used to the old style bottle. Sometimes I also can't get any soap at all out of the bottle and have to tip it around a few times to get the mechanism to let soap out. The new mechanism does not work well and I wish you would switch it back to the previous bottle which worked great!

The special cap to measure product does not work. Ive wasted half the bottle because it is all wrong as it does not stop. So disappointing because the detergent is fantastic. This defeats the purpose of saving money and space using the concentrate if the cap doesn't work.

As others have noted, the cap is horrible. You need 10 ml, it doses either too much or too little (I squirted into a measuring cup for liquid medicine). I also hate the lavender scent. My clothes smelled gross and I had to run another cycle to get the stink out.

I have used this product for many years. I recently bought a new bottle. . They changed the cap. It used to be white and the dosing worked great. Then they changed the cap to green and it is a disaster. No matter how hard I squeeze, only a few drops dribble out. It is unusable! What were they thinking? I won't buy another bottle with a green cap. What a shame.