Seventh Generation Easy Dose Concentrated Liquid Laundry Detergent, Lavender, 23 fl oz, 66 Loads

It takes a bit of getting used to since I've been doing laundry for decades. But the older I get the less I want to mess around with heavy bottles that drip. No drips. Smell is great. Feels great and it is so nice on my skin. I just really have to remember that it is a concentrate and I really only need a small splash to do a load.

This appears to be a small bottle of detergent, but the easy dose cap ensures I use just the right amount of soap for the job. So far, I'm very pleased with the cleaning power of this detergent. I also appreciate the environmentally friendly considerations of this brand.

I have been using the more natural products for many years and 7th Generation and Ecos have been favourites. BUT wow why haven't I bought this before! Maybe because i don't like lavender smell but I went ahead and tried this anyway and its perfect. The small size the small “squirt” and done. I love it so much I am returning the huge plastic Ecos Magnolia and Lilly to Costco. It's so heavy and takes up so much space, that now that I have had this for a week, I cant go backwards ( even though Lilly magnolia is such a great fresh scent). Just buy it! I ordered the fresh scent one and hope its mild like fresh lemons. I don't Ike lavender but it's very mild once clothing is washed and doesn't annoy me at all. I hope you like it too.

Love the smell of this detergent and the squeeze dosage is perfect. Gets my clothes, clean and the bottle lasts for quite some time!

Bang for your buck, organic.

This clicker is what I was looking for. It will get the job done. Great price.

Love this brand. And they had wal mart manufactured cash back. So it was a win/win!

easy to lift, cleans well, easy to use

The special cap to measure product does not work. Ive wasted half the bottle because it is all wrong as it does not stop. So disappointing because the detergent is fantastic. This defeats the purpose of saving money and space using the concentrate if the cap doesn't work.

I am a fan if this product and have been pleased with the performance. However, Walmart ships the product with the flip lid unsecured and the product unbagged, so my recent order the detergent bottle had leaked over the other items in the package. Quite a mess to clean up.