Seventh Generation Power+ Concentrated Liquid Laundry Detergent, Fresh Clean, 23 fl oz, 66 Loads

I love this product. It actually works with the natural enzymes breaking down dirt. It's compact and takes up less room. There is no measuring cup to get dirty.

I love the scent and the convenience!

The smell is fantastic. It's better than Gain This also saves money and space by being concentrated.

after trying other seventh generation products I decided to give this one a try and it worked amazing in our clothes, no white residues, no harsh smell and one bottle lasts long for a family of 3 baby included (lots of clothes)

Works great. Easy to add. Washing machine has no residual smell like other (less healthy) laundry detergents leave. Clothes nice and clean.

The dispensing cap doesn't give the correct amount of detergent. It says it is supposed to be 10 ML, but I measured it out and it was 20 ML for one squeeze. I tested it out two different times to make sure I was doing it correctly according to the instructions. This means if you don't measure it out, it will always give you a double dose; therefore, the bottle would only be good for 33 loads making it more expensive than most detergents. I will start measuring it from here on out and not trust the one squeeze method to ensure I get more loads of laundry out of one bottle. Other than that it seems to clean my clothes well and no smell like other detergents, since it is free and clear.

I have used this detergent for years and love it, however the most recent two bottles have a different design for the dosing mechanism. Even though I follow the instructions, it does not dose correctly and puts in too much detergent. I am going through the bottles much faster now. There is no way I am getting 66 loads. Last night when my son helped with laundry he squeezed the bottle and the detergent kept coming and coming. It didn't stop until I grabbed the bottle from him and we probably had four or five loads worth of soap in there. He was used to the old style bottle. Sometimes I also can't get any soap at all out of the bottle and have to tip it around a few times to get the mechanism to let soap out. The new mechanism does not work well and I wish you would switch it back to the previous bottle which worked great!

This review is for the new cap dispenser design. I have been purchasing this laundry detergent for the past 4-5 years and it's been great. The new cap dispenser design is awful! It isn't accurate and then spurts detergent all over the cap making it sticky and wasting the product.

I have used this product for many years. I recently bought a new bottle. . They changed the cap. It used to be white and the dosing worked great. Then they changed the cap to green and it is a disaster. No matter how hard I squeeze, only a few drops dribble out. It is unusable! What were they thinking? I won't buy another bottle with a green cap. What a shame.

As others have noted, the cap is horrible. You need 10 ml, it doses either too much or too little (I squirted into a measuring cup for liquid medicine). I also hate the lavender scent. My clothes smelled gross and I had to run another cycle to get the stink out.