Cantu Define & Shine Custard with Shea Butter, 12 fl oz price history and forecast - Cantu 07012-6PK
Cantu Define & Shine Custard with Shea Butter, 12 fl oz

Cantu Define & Shine Custard with Shea Butter, 12 fl oz

Brand:
Cantu
Model Number:
07012-6PK
UPC:
817513010125
EAN:
0817513010125
Walmart SKU:
24093726
Key Takeaway

Trending downward with a $0.00 move to reach $5.44. Current price runs 0.0% below the 90-day average.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$18.27
Lowest Price
$5.94
Most Recent Price
$14.93
Average Price
$12.71
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$7.67
Lowest Price
$5.44
Most Recent Price
$5.44
Average Price
$5.97
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Cantu Define & Shine Custard with Shea Butter, 12 fl oz since 6/7/2024. The most recent price update was on Mar 8, 2026.

Price Range: Over the past 90 days, the price has ranged from $5.44 (lowest on 2/18/2026) to $7.67 (highest on 5/3/2025). The average price during this period is $5.97.

Current Trend: Walmart.com prices have ranged from $5.44 (Mar 8) to $5.44 (Mar 8) over the past 90 days. Current price is close to the 90-day average of $5.44.

Customer Insights: Rated 4.2/5 from 699 reviews.

Customer Reviews

699 reviews

Customer Reviews

4.2
Based on 699 reviews
5
400
4
138
3
81
2
36
1
44
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Showing 10 of 699 reviews

Good custard for the whole day.

Ruben October 18, 2025

Amazing product and the best hold out of any custard. Doesn't dry out way too easily and is actually a custard and not watery like others I've tried. Keeps your hairstyle throughout the whole day. I pair this with another product not just solo it. No frizz just consistent style.

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Yes on 4A hair

Slurpee February 18, 2026

They are really on to something with this formula! The slip is amazing. The consistency is that of snot but that's not a bad thing. It feels so light weight so it doesn't weigh down the hair like gel. That also means it will dry pretty fast. The shine and definition is incredible as promised. Just don't put a leave in under your wash n go. It flaked like crazy. Used alone, no flakes. Just condition your hair and should be fine. Packaging say to try Cantu curling cream or activator, which I will try but I know they will add weight and I'm loving the lightness of it alone.

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Curly hair but in humidity will make her puffy and

O May 6, 2026

When it gets humid and too hot out this will have your hair buffy lovely help set curls after a day or too better to use during fall and winter season less puffiness

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WalmartCustomer November 6, 2025

I'm really happy with this Cantu hair product. The price was lower than what I usually see in stores, and the quality is exactly what I expect from Cantu moisturizing, smells great, and works well for my hair. Shipping was quick, the packaging was secure, and overall it was a smooth, affordable purchase. I'd definitely buy it again.

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Excellent for 360/180 Waves

Matteo September 19, 2025

I've been using this Cantu product for months as a part of my extremely minimal wave routine. I'm super satisfied with the scent and the definition and shine it leaves me with. To reactivate, I sometimes use a little oil or just water and brush as usual. My only caveat is it flakes a bit when I start brushing it dry. It quickly "reabsorbs" by the time I'm done, though.

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Me& my Son has dry hair

Panada December 18, 2013

This is wonderful FOR PEOPLE WITH CORSE AND DRY DRY. THICK AND DRY HAIR. MUST HAVE EITHER OR NOT JUST CORSE HAIR OR DRY. Cantu, keep Doing!! My son and I have very dry hair and its corse(hint we are african american) and ive tried a lot of different creme moist products and coconut oil that I bought from trader joes and Kinky curly stuff, but nothing dose it better then this. It keeps its shinny and mosit over night to the next day. I put it in with water, since the hair is dry, and apply. you do not need a lot. This is not a setting lotion type, mot for a shine and hold. Does not flake after hours. Its defines the curls with shine. I love cantu, especially their leave in conditioner, that is good for twist out after a wash. AFTER ALREADY Applying: You can still apply but do every other day, to keep fresh add a little mist of water to your hair, depending on how dry and corse it is.

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Faith February 27, 2026

I've been using this product on my natural hair for several years now. It holds the curls, adds shine and texture and gives your hair textured look!!

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I would most definitely purchase this product again..

Ash. C December 11, 2025

I love the way it smells. But most of all I love the beneficial properties and wonder that its done for not only my hair but my daughter's hair as well. It's become our new person hair care staple.

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anonymous April 5, 2025

It tames my really frizzy hair, and it doesn't take much so this jar lasts a long time. Doesn't make my hair too crunchy or feel heavy /oily. Applying right out of the shower seems to work the best.

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Great hold without the crunch!

Lnmc63 October 18, 2014

Great for twist outs, this gel gives a great hold to prevent frizz. Only a very small amount is needed as a little goes a long way and using too much may cause flaking. Works well on dry hair.

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Price History

Historical price data graph for Cantu Define & Shine Custard with Shea Butter, 12 fl oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

2 records

Walmart.com prices have ranged from $5.44 (Mar 8) to $5.44 (Mar 8) over the past 90 days. Current price is close to the 90-day average of $5.44.

Walmart.com price history for Cantu Define & Shine Custard with Shea Butter, 12 fl oz showing recent price changes over the past 90 days
Date Price Change % Change
$5.44 $+0.00 +0.0%
$5.44

Third-Party Seller Pricing

38 records

Third-Party Sellers prices have ranged from $5.94 (May 27) to $15.52 (Jun 2) over the past 90 days. Current price is 19.6% above the 90-day average of $12.48.

Third-party seller price history for Cantu Define & Shine Custard with Shea Butter, 12 fl oz showing recent price changes
Date Price Change % Change
$14.93 $-0.59 -3.8%
$15.52 $+0.00 +0.0%
$15.52 $+5.62 +56.8%
$9.90 $-5.03 -33.7%
$14.93 $-0.10 -0.7%
$15.03 $+0.00 +0.0%
$15.03 $-0.49 -3.2%
$15.52 $+9.58 +161.3%
$5.94 $-9.09 -60.5%
$15.03 $+5.13 +51.8%
$9.90 $+0.00 +0.0%
$9.90 $-5.13 -34.1%
$15.03 $+5.13 +51.8%
$9.90 $+0.00 +0.0%
$9.90 $+0.00 +0.0%
$9.90 $+0.00 +0.0%
$9.90 $-4.89 -33.1%
$14.79 $-0.23 -1.5%
$15.02 $+5.12 +51.7%
$9.90 $-5.62 -36.2%
$15.52 $+0.00 +0.0%
$15.52 $+0.50 +3.3%
$15.02 $+1.89 +14.4%
$13.13 $+0.00 +0.0%
$13.13 $-1.89 -12.6%
$15.02 $+0.24 +1.6%
$14.78 $+4.88 +49.3%
$9.90 $-5.38 -35.2%
$15.28 $+0.00 +0.0%
$15.28 $+0.50 +3.4%
$14.78 $+4.88 +49.3%
$9.90 $+0.00 +0.0%
$9.90 $+3.96 +66.7%
$5.94 $-3.96 -40.0%
$9.90 $+0.00 +0.0%
$9.90 $+0.00 +0.0%
$9.90 $+0.00 +0.0%
$9.90

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