This is the lowest price I found. The ingredients look the same as all the rest of the formulations but are almost half the price and sugar free. I bought these on the recommendation of my sister and sister-in-law, who take these daily and state that they have felt physically better with more energy, since taking these. They use the Super Beet Heart ones. I bought these for the price difference, and I already take a magnesium citrate supplement daily as well. I do seem to have more energy after taking them for a week now.