I have been taking this every morning with breakfast since June and it has been a great addition to my routine. The softgel is small and goes down easily, no aftertaste at all, which was a problem with a cheaper brand I tried before. I specifically wanted the ubiquinol form and Life Extension is the company I trust for it, since they actually test what they sell and are clear about their sourcing. One softgel a day with a meal that has some fat in it and I am done. Simple, no fuss, and I will be reordering.