I bought a contour memory foam pillow at Costco years ago and it is still in use. The maker of that pillow is Sleep Innovations. I decided to buy this pillow from Walmart based on the name. It looked exactly like the one I have and love. You can remove and wash these pillow casings but not the pillow. So it makes me wonder how sanitary my old pillow is since I can't wash it. This was the motivation for this recent purchase. But this new pillow is not at all the same. It looks similar but it very different. The shape of the contour for the high and low sides is rather sharp, meaning, it does not have a smooth transition into the slope of the pillow making it a little uncomfortable. The casing is a kind of cotton, more like cloth, not the standard casing material so it does not slide into an outer casing easily. For sleep, it is just okay. The compression of the foam is similar to what I have but is also different. I was hoping I could get an exact replacement but that is not what this is. I have tried other brands and have had to return them all. I am undecided if I will keep this. The smell is a little noxious and after letting it breathe a couple weeks before sleeping on it, it has not gone away. Once you get your own pillow casing on though, it is hard to detect the smell. I would give this a grade of C. I am on the fence if I would recommend it. It is just ok.