This fish oil formulation ages slightly better than the other fish oil products. While the enteric coating does make them a tad more expensive, they digest slightly more easily, and do not have as strong a fishy smell or taste as other fish oil products. However, even while under refrigeration, these tablets still smell and taste like fish. This is a chronic problem with fish oil products, but this product is probably one of the better fish oil lines on the market - especially for its price. [This review was collected as part of a promotion.]